There's a lot of talk at the moment of 'SEO' and anyone with a website may well know that this is something they should be doing. But just what is it?
Well, SEO stands for 'search engine optimisation' and it's the process of, essentially, improving your website so that you appear higher in search engines such as Google, when someone searches for something that relates to your website.
So, for example, if you have a website that sells web hosting and someone searches in Google for 'web hosting,' you probably want that person to go to your site... that's because you know they are interested in or are even looking immediately to purchase something that you are selling. But you have a lot of competition. So if you want to appear above your competition, you would embark upon a campaign of SEO.
And that's pretty much what it's all about.
This blog will offer SEO tips, advice and search engine industry news.
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