Sunday, 22 November 2009

SEO - Titles and Descriptions

When it comes to on page SEO, by that we mean the stuff you can deal with yourself on your own site to improve its rankings for your keywords, the title is very important. As is the description. So here are a couple of website title and description SEO tips.

1. The title should be related to your keywords. This is a blog about SEO, so 'SEO' is in the title. Have the more important words to the front end of the title.

2. You total blog title should not exceed 66 characters. Keep it under this for maximum SEO benefit.

3. Your description can include other keywords as well as reiterate the ones you have used in your title.

4. Your description should stay under 150 characters.

5. Meta keywords don't matter! Not for Google at least, though some of the smaller search engines still use them. While it should not do any harm to keep them in, make sure you do not repeat the same keyword over and over and keep to a maximum of perhaps ten key phrases. This should prevent Google from deeming your meta keywords to be spam.

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