This one is a major one. Most people know that the key to building some site authority is to have plenty of other sites linking back to your own website. The tendency for those who know no better (or for those who just don't care) then is to just get as many links as possible on any old sites, with any content - good, bad, hideous and really, really, hideous sites.
This will not work.
You get the most benefit by having a site with RELATED CONTENT linking to yours. But what is perhaps more important is that if a site is blacklisted for a pretty bad reason and they are linking to your site - this will be of DETRIMENT to you. Yes, it will NEGATIVELY IMPACT your rankings.
So what does this mean? It means the only way to go about a sustainable link building campaign is to manually source our links from relevant sites. Long winded, yes. But by far the best way if you seek long term results.
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